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6 Best Practices For Product Video Ads
Amongst the many online shopping trends that are impacting e-commerce businesses, product video ads provide the biggest opportunity for marketers to convert browsers to shoppers. According to a recent...
View ArticleVideo Discussion: Functional vs. Viral Videos Plus a Few YouTube Advertising...
Google Partners gained many new video advertising insights at the Google Canada YouTube event held this week in Toronto, Canada. Over 150 partners joined speakers from Google Canada, YouTube, 6S...
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The Evolution of Video Production: Video in any volume, anywhere, delivered...
By now we all know that content marketing has exploded, and that, according to the Content Marketing Institute, most marketers plan to increase their content marketing budgets this year. It should also...
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5 Emerging Video Advertising Trends
Advertising dollars have always followed the eyes of consumers, and going by Cisco’s forecast, 79% of consumers will be watching online video by 2018. As video advertising spend increases and even...
View ArticleVideo Discussion: Simplifying the Video Ad Creation Process
With 68% of businesses planning to increase their digital video ad spend; we know that online video is on the minds of most marketers and agencies today. In fact, video content and video advertising...
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3 Tactics to Enhance Your Client’s Facebook Campaigns with Video Advertising
Facebook’s recent shift and emphasis on video content has opened up a world of video advertising opportunities for brands and agencies. Ad execs are now realizing that video is the next big tool for...
View ArticleBeyond Viral: 5 Functional Video Ad Styles That Drive Brand Lift & Conversions
Businesses large and small are turning to online video ads to explain their services and grow their brands. And with good reason – a recent study by Facebook & Nielsen confirmed that even 3 second...
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How To Find The Ideal Script Length For Your Marketing Video Content
A well-written, engaging script is key to any successful marketing video. After all, the words tell the story, and the story is what resonates with your customers. But how long should the script be? If...
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Simplifying Video Production Without Sacrificing ROI
If you want to engage customers today, you need video content on your website. These days, anyone can shoot video with a smartphone and upload it to YouTube or Facebook. But how can you create...
View ArticleSix Steps to Creating a Multi-Location Video Campaign
Online video has become an important part of sales and marketing programs for most organizations. And why not? Video works. Traditionally, marketers had to allocate a significant portion of their...
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